Red Bull Racing is pleased to announce an exclusive new partnership with the world’s leading online gaming and entertainment brand PokerStars for the 2022 Formula 1 season.
The multi-year partnership, which will represent the brand on the RB18 and driver uniforms, is aimed at F1’s growing audience as technological advances help service and provide fans with new and unique ways to enjoy the sport. The new relationship allows both Red Bull Racing and PokerStars to reach audiences that share similar passions and interests, while rewarding and engaging existing fans and players in new and unique ways with Formula One-powered entertainment, as well as epic experiences, promotions, competitions, and content The partnership will come to life through PokerStars Casino, PokerStars and PokerStars Sports’ full product offering of PokerStars.
Details of the agreements between PokerStars and Red Bull Racing
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Christian Horner, Team Principal and CEO of Red Bull Racing, is delighted to join forces with PokerStars.
“After last year’s successful Formula One season, I am delighted to start 2022 by announcing PokerStars as a new partner. In our sport we see a constant evolution, not only applied to the cars, but also to new technologies that are focused on reaching the world of sport.” We are looking forward to bringing new and interactive experiences to our fan base for them to enjoy. We are pleased to welcome PokerStars to the team as F1 enjoys a period of growth in new and existing territories and we look forward to starting the 2022 season together.”
Dan Taylor, CEO of Flutter International, reciprocated the joy of forging a partnership with one of Formula One’s leading teams.
“Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and players, but the spirit and vision behind how you offer it. Part of our vision for PokerStars is to create the world’s most epic, player-driven casino.” Experiences, providing our community with moments they will never forget. Red Bull Racing’s phenomenal success is based on its bold, innovative and passionate spirit, which has led to incredible success both on the track and in becoming one of the world’s most popular sports brands. We look forward to working with the team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign.”
PokerStars prides itself on providing its community around the world with best-in-class entertainment with poker, casino and sports betting, while ensuring safe and responsible gaming, values it shares with Red Bull Racing.
